Aurora Multimedia Corp.

March 31, 2024 - On a recent episode of the "Cutting Through" podcast featuring AV over IP industry leaders from Aurora Multimedia and the SDVoE Alliance, discussing the future of AV technology, challenges of interoperability, the importance of education, and upcoming innovations ahead of Infocomm.

In the latest episode of “Cutting Through,” host Ben Thomas facilitated a thought-provoking discussion on the future of AV over IP technology with two pivotal figures in the industry: Paul Harris, President & CEO of Aurora Multimedia, and Stephane Tremblay, CEO of the SDVoE Alliance. This episode, which has garnered additional recognition by being featured in a recent newsletter by the SDVoE Alliance, comes ahead of the eagerly anticipated Infocomm event, setting the stage for a series of groundbreaking revelations in the field.

Insights and Innovations: The Evolving Landscape of AV over IP

During the episode, Paul Harris delved into the complexities and paradoxes of AV over IP technology, emphasizing the industry’s desire for a unified standard amidst a preference for existing one gig and ten gig solutions. This “comfortable place” reflects the current state of demand, highlighting a balanced approach to innovation and practicality.

Stephane Tremblay underscored the critical need for ten gig solutions in environments where latency and image compression are non-negotiable, such as medical facilities and eSports arenas. The shift from traditional matrix switch sports to AV over IP signifies a monumental leap towards superior quality and unparalleled flexibility in the industry.

Tackling Challenges: Interoperability and Education

The discussion also touched upon the vital issue of interoperability. Harris highlighted the challenges of aligning diverse brands and technologies with customer needs, stressing the importance of education in navigating this landscape. The commendation of Netgear’s efforts to assist customers underscores the collaborative spirit within the industry.

Further, Tremblay illuminated the SDVoE Alliance’s dedication to educating the market, particularly through their Certified Design House program, ensuring a minimum of 25% of an integrator’s technical team is proficient in SDVoE technology. This commitment to education is crucial for the accurate specification and installation of SDVoE solutions.

Envisioning the Future: A Glimpse into Innovations and Educational Shifts

Looking ahead, Harris expressed skepticism towards the notion of “future proofing,” opting instead to focus on the solid foundation provided by technologies like SDVoE that foster growth and adaptation. He teased exciting developments from Aurora Multimedia at the upcoming Infocomm, hinting at ten gig solutions and innovative products poised to redefine the industry landscape.

Tremblay shared insights into SDVoE’s evolving approach at trade shows, transitioning from technology demonstrations to application-based showcases to resonate with a broader audience. The establishment of a new Interoperability Committee marks a renewed commitment to ensuring seamless product compatibility within the SDVoE ecosystem.

Concluding Reflections

As the episode wrapped up, both Harris and Tremblay expressed anticipation for Infocomm, where they will showcase their latest innovations and educational initiatives. Harris hinted at unveiling new surprises from Aurora Multimedia, while Tremblay looked forward to highlighting SDVoE’s application-level advancements.

The “Cutting Through” episode with Harris and Tremblay reaffirms the critical importance of education, interoperability, and strategic innovation in advancing the AV over IP industry. As the community looks towards Infocomm and beyond, the insights shared in this episode provide a valuable roadmap for navigating the complexities and opportunities that lie ahead.

About Aurora Multimedia

Founded in 1997, Aurora Multimedia Corporation is a leading innovator and global provider of state-of-the-art IP-based AV technologies, with a strong focus on quality, efficiency, and reliability.

About the SDVoE Alliance

The Software Defined Video Over Ethernet (SDVoE) Alliance is a consortium of technology providers collaborating to standardize the adoption of Ethernet to transport AV signals in professional AV environments, revolutionizing the ecosystem.