Last month we invited Augustin de Cointet de Fillain (Culturespaces), Yannick Kohn (Modulo Pi), and Leander Werbrouck (Barco) to discuss their experiences with the use of technology in the creation of immersive visitor attractions. More than 500 people worldwide had registered for this free webinar. If you missed it, no worries, we noted down these key takeaways for you!
Snapshot of trends in museums
Visitor attractions today are competing with the vast amount of easily consumable entertainment like Netflix, YouTube and online games. In an attempt to stay relevant and build resilience for the future, the museum market has been exploring the potential of the following trends:
- The adoption of technology in museums as an important way to extend their reach. AV supports immersive storytelling and allows for increased visitor interaction.
- Architecture is also a strong asset enabling the enticing experience your visitors are looking for. More specifically we see a trend in allocating new functions to old buildings, and transforming venues into hybrid spaces.
- Recognizing the power of social media and the crucial role it plays today. Allowing photography and actively engaging visitors with Instagrammable installations are the way forward to get more exposure to a broader (and often also younger) audience.
We have a full e-book available online further elaborating on these topics. Download it here.
Rediscovering art with new approaches
Culturespaces is the first French private actor for global management of monuments and museums, the creation of art centres, the organization of temporary exhibitions and immersive digital exhibitions. With 2.750.000 visitors last year, Culturespaces’ digital art centres in France are shining examples of how the above trends can lead to great success.
The exhibitions take place in monumental and historical sites adding to the uniqueness of the museum experience. The newest Bassins de Lumières, for example, is located in a former submarine base built by the Germans during the Second World War. With the use of 90 projectors, 55 speakers and 25 media servers the venue is transformed into an immersive and sensorial experience. The AV technology is used to bring classic art works to live and let them be rediscovered by the public in a new way.
The opening of Bassins de Lumières was planned in April 2020 but has been postponed because of the current COVID-19 situation. However, here’s a sneak preview of what to expect of this impressive project.
A scalable concept
Question is whether the use of technology is also sustainable for smaller exhibitions and galleries? The answer is yes! AV installations can undoubtedly also provide an additional layer to the more classical museum visit. The portfolios of both the Modulo PI media servers and Barco projectors are scalable from simple to complex. The only thing to always keep in mind is that the use technology is a means to an end. It should always be in service of emotion and artistic creativity. And to do so, you need non-intrusive solutions that are qualitative, reliable and versatile.
Watch the webinar now
If you want to know more detailed information about the different technologies used for Bassins de Lumières, here’s a full recording of the webinar.