Survey Reveals College Students Watch Mediasite Every Second
Posted on Tuesday, June 17, 2014
LAS VEGAS, Nev. — June 17, 2014 —The number of students taking at least one online course
surpassed 7.1 million last year and represents a third of the 21.3 million
higher education students, according to Babson Research Group.* Meanwhile,
colleges and universities are challenged with the best way to move the rising tide
of academic video that supports online learning into secure environments.
It’s against this backdrop that Mediasite Enterprise
Video Platform by Sonic Foundry (NASDAQ: SOFO) provides the solution to help
campuses transform that video into searchable and secure video portals. Results
of an international survey of higher education reveal that academic video creation
and consumption with Mediasite is growing exponentially on college campuses.
The survey reveals that in 2013:
Two million hours of academic video were created with Mediasite — the equivalent
of 228 years of video
A Mediasite video is watched every second, which is more than 30 million views
each year
Mediasite video views on campus outpace consumer video consumption by 59
percent
Mediasite views are growing 89 percent year over year, and Mediasite
content creation is growing 49 percent year over year
Mediasite Enterprise Video Platform massively
simplifies search and workflow and creates a secure, central home for all
campus video, regardless of where it was created. Measuring the impact and
value of lecture capture is critical to its ongoing success, and Mediasite’s
powerful video analytics help analyze viewing patterns, ensuring important
presentations are being watched. Universities rely on these analytics to make
real-time decisions to increase student success.
“From
flipped classrooms and online courses to MOOCs and faculty development, video
is transforming the way people learn, teach and communicate. It’s being created
faster than ever before thanks to the proliferation of creation and capture
tools, but it’s difficult to turn that big data into useful information,” said
Sean Brown, senior vice president, Sonic Foundry. “This data suggests that
colleges and universities are increasingly relying on Mediasite to solve that
problem by turning video into smart data. We’ve developed a solution that goes beyond
streaming and content management, focusing on making video searchable and
secure.”
Students are increasingly watching from mobile devices. Viewing on iPads,
iPhones and Androids is up 44 percent, 44 percent and 55 percent respectively
Mediasite use is expected to grow even more
with the adoption of student- and faculty-creation portals using My Mediasite.
In fact, My Mediasite adoption has grown 522 percent since it was introduced
last year.
“With academic video creation growing so
rapidly, the results of this survey are affirmation that we are pioneering the
right solutions for colleges and universities to share knowledge and help students
succeed,” said Gary Weis, Sonic Foundry CEO. “Congratulations to our customers
who have reached these incredible milestones. They work hard every day to
capture and share relevant, timely content with their students, faculty and the
world, and we’re proud Mediasite is at the heart of their video
initiatives.”
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