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Sonic Foundry, Inc

222 West Washington Avenue
Madison, WI 53703
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Sonic Foundry Receives 2007 Frost & Sullivan Global Market Leadership Award
Posted on Tuesday, January 30, 2007
Wednesday, January 30, 2008

Sonic Foundry Receives 2007 Frost & Sullivan Global Market Leadership Award

Company distinguishes itself by setting the pace for the lecture capture solutions market
MADISON, WI — Sonic Foundry, Inc. (NASDAQ: SOFO), a leader in automated rich media communications technology, achieved unsurpassed industry recognition and reinforced its position as the world leader in the lecture capture and broadcast solutions market today by announcing that the company has received the 2007 Frost & Sullivan Global Market Leadership Award. According to the research methodology conducted by the global growth consulting company Frost & Sullivan, Sonic Foundry has established itself as the market share leader by continually demonstrating solutions by monitoring market changes and for implementing superior market strategies.

“Sonic Foundry has set the pace for the lecture capture and broadcast solutions market. Generating revenues nearly double that of the market’s second largest vendor, the company constitutes over forty percent of a nearly $25 million dollar market—a market that is expected to more than quadruple by 2013,” said Aimee Roberts, research analyst from Frost & Sullivan. “Providing enterprise rich media communication solutions, Sonic Foundry has emerged as the first choice for many organizations seeking lecture capture. Utilizing audio and video feeds in combination with visual aids, Sonic Foundry’s flagship product Mediasite® has quickly gained recognition in a wide range of environments, from corporations to educational institutions.”

“Because Sonic Foundry has exemplified strong market penetration, Frost & Sullivan is pleased to present the company with the 2007 Global Market Leadership Award,” Roberts continued.

“Sonic Foundry exists to provide our customers with the best technology and service offerings in the market—to take them to a brave new world of rich media communications and knowledge management,” said Rimas Buinevicius, chairman and CEO of Sonic Foundry. “Our unique market expertise is validated by our success, fortifying our position as one of the world’s pre-eminent experts and suppliers of streaming, rich media, presentation content management and search solutions. We are honored to accept this prestigious award from Frost & Sullivan because it reinforces our commitment to be the world leader of knowledge capture solutions.”

Sonic Foundry will be formally recognized for this award at Frost & Sullivan’s 2008 Excellence in Information and Communications Technologies Awards Banquet on February 20th in San Antonio, Texas. For more information on the Frost & Sullivan Award for Market Leadership, visit . To read Frost and Sullivan’s report on selecting Sonic Foundry for this award, visit

About Frost & Sullivan

Frost & Sullivan, the Global Growth Consulting Company, partners with clients to accelerate their growth. The company's Growth Partnership Services, Growth Consulting and Career Best Practices empower clients to create a growth-focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information, visit

About Sonic Foundry®, Inc.

Founded in 1991, Sonic Foundry (NASDAQ: SOFO, is the recognized market leader for rich media communications and knowledge management, providing enterprise solutions and services that link an information-driven world. Based in Madison, Wisconsin, the company has received numerous awards including the 2007 Frost & Sullivan Global Market Leadership Award, Ziff Davis Media’s Baseline Magazine’s sixth fastest-growing software company with sales under $150 million and Deloitte’s Technology Fast 500. Named a Bersin & Associates 2007 Learning Leader, Sonic Foundry’s webcasting and knowledge management solutions are trusted by education institutions, Fortune 500 companies and government agencies for a variety of critical communication needs. Sonic Foundry is changing the way organizations communicate via the web and how people around the globe receive vital information needed for education, business, professional advancement and safety. Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry's products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

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Tammy Kramer
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